Situated in the heart of Soho’s Berwick Street, Footpatrol is London's best-known destination sneaker store, with a history of supplying the most exclusive footwear. Since 2002 Footpatrol has been at the heart of supplying the sneaker fraternity with the most desirable footwear, apparel and accessories. Specialising in top releases, unique pieces and the occasional deadstock pair, they stock the best from well-known brands such as NikeLab, Jordan, adidas Consortium, Converse Incubate and Vault by Vans as well as their own in-house products and collaborations with brands, creatives and friends of the store.

Address: 80 Berwick St, London W1F 8TU

Supreme is a brand that started out in a small store on Lafayette Street, NYC and has since inched its way to legendary global status. More than just selling sweats and tees and hats, the brand brings out a new collection twice a year, like any fashion company—generally, an online look-book, followed by a few pieces dropped every Thursday. Based, in Berwick Street, a Supreme drop, for those who haven’t experienced it, is an event.

Address: 2 Peter Street, London, W1F 0AA

Founded in 2012 by siblings Susanne & Andreas Holzweiler, Norwegian fashion house Holzweiler fuses seamless design with effortless functionality. Combining their passion for art and architecture, the Oslo-based label creates functional styles with a focus on sustainability - each piece is mindfully made using as much deadstock and recycled fabric as possible. Don't miss the checked scarves in their edit, knitted from wool, alpaca and cashmere.

Address: 18 Broadwick Street, London W1F 8HT

“Stepping into House of MinaLima is like stepping off the Hogwarts Express into a world of magic,” says Miraphora Mina, co-founder of MinaLima, the design studio that created the entire graphic style Harry Potter franchise. Located at 157 Wardour Street (you’ll spot the cinematic signage from halfway down the street), House of MinaLima is more than just a gallery. For Potterheads, a visit may be as close as they get to Diagon Alley.

Address: 157 Wardour Street, London W1F 8WQ

MACHINE-A is Soho’s coolest concept store with the principle purpose of showcasing an eclectic mix of emerging and established brands. Founded in 2013 in the heart of Soho by Stavros Karelis, MACHINE-A has, in a short period, become one of London’s most in-demand shopping destinations. A short stroll from Broadwick Soho, 13 Brewer St, MACHINE-A is truly representative of the catwalk collections and creative vision of the designers they offer.

Address: 13 Brewer Street, London W1F 0RH

Former fashion journalist turned design golden girl Alex Eagle is as sharp eyed as her name suggests and her Soho concept store is in the little black book of every arbiter of taste in London. Combining the welcoming energy of a home with the luxury of a gallery and the dynamism of a retail space, the store offers a finely honed edit of fashion, furniture, art, design, photography, ceramics and rare books, all hand selected personally by Alex. Cottage industry design collaborations and price on request art works sit comfortably with Augustinus Bader skincare, Anissa Kermiche earrings and Eagle’s own line of silk separates and informal evening wear. Bespoke tailoring and private appointments are also available on request via our Concierge.

Address: 6-10 Lexington Street, London W1F 0LB

For well over 100 years, Foyles has been the bookstore of choice for everyone from humble Soho locals to literary giants. Thought to be London’s first purpose-built bookstore, the Charing Cross Road store has an astonishing 200,000+ books spread out along four miles of shelves. It’s impossible not to find something you’d love to read at this Soho icon. It even used to hold the Guinness World Record for being the world’s biggest bookshop. Still, books aren’t the only things on offer. You’ll also find a great cafe, a gallery space and an auditorium that holds various events throughout the year.

Address: 107 Charing Cross Road, London WC2H 0DT

Housed in a mock-Tudor style heritage listed building that has become an icon of the city, Liberty London (or Liberty’s as the locals call it) is quite simply one of the world’s most celebrated stores, famed for its iconic floral and graphic fabric prints, directional design, cultural collaborations and inspiring curation. The department store is known to spot and champion young designers at the start of their careers, and many now-prominent brands were first available at Liberty. To quote author and playwright Oscar Wilde, “Liberty is the chosen resort of the artistic shopper” and it is the perfect place to spend an afternoon.

Address: Great Marlborough Street, London W1B 5AH

With 30-years in the industry, Gosh! Comics remains London’s must-visit store for both comic lovers and newcomers alike. Gosh! Comic’s range of graphic novels is second to none. From translated European albums to mainstream superhero antics; vintage children’s books to contemporary graphic fiction; compulsively readable manga to cutting edge small press. And of course, they also stock the latest new comics and offer an amazing selection of vintage back issues.

Address: 1 Berwick Street, London, W1F 0DR

Australian label Dinosaur Designs was founded in 1985 by Louise Olsen and Stephen Ormandy who, after meeting at art school, began selling their jewellery designs at Sydney’s Paddington Markets. Sourcing its inspiration from mother nature, Dinosaur Designs celebrates the raw beauty of rocks, crystal blue lagoons and organic shapes by way of hand-poured resin jewellery and homewares. Each piece is unique, characterised by a warmth and tactility only possible by making each piece by hand at their Sydney studio. Expect asymmetric plates, statement necklaces and rings and elegant vases in a rainbow of serene marble-effect palettes.

Address: 35 Great Windmill Street, London, W1D 7DT

Dedicated to small-scale production and simple, functional yet stylish garments; Universal Works is a much-loved independent menswear brand. With its roots in both British work wear and traditional tailoring, Universal Works has always been about mixing different styles and attitudes – the old with the new, work wear with tailoring and city with country. Focusing on wearable clothing that fits into a busy London lifestyle, their Soho store houses their signature cotton Bakers jackets, basic tees, denim selection and canvas trainers.

Address: 26 Berwick Street, London W1F 8RX

Music enthusiasts will often tell you that music sounds better on vinyl. It seems London agrees, since the city has more than 50 record shops, many of which are in Soho. Sounds of the Universe has arguably one of the largest selections of Reggae, Dubstep, House, Disco, Funk and Soul, Brazilian, Latin, African and world beats not just in London, but in the UK.

Address: 75 Berwick St, London W1F 8TG

Music enthusiasts will often tell you that music sounds better on vinyl. It seems London agrees, since the city has more than 50 record shops, many of which are in Soho. Sounds of the Universe has arguably one of the largest selections of Reggae, Dubstep, House, Disco, Funk and Soul, Brazilian, Latin, African and world beats not just in London, but in the UK.

Address: 7 Broadwick St, London W1F 0DA

Whether you’re looking for a latest release or perhaps just browsing for a rare vintage find, chances are you’ll find it amongst the shelves of Reckless Record. If it’s second-hand vinyl and CDs you’re after, Reckless Records is your one stop shop. Opened in 1984, Reckless Records offers the best experience and specialist knowledge for your music needs. They also stock new vinyl reissues across a range of genres.

Address: 30 Berwick St, London W1F 8RH

Reign Vintage has an unrivalled reputation for premium grade designer vintage clothing as well as cult high-end street wear brands. Its Soho store is a treasure chest of unique vintage men’s and women’s clothing and accessories from world-famous brands such as Chanel, Aquascutum, Moschino, Celine, CP Company and Moncler. Reign Vintage is less about short-lived trends and more about the long term. Their buyers are passionate about well designed, well-crafted one-off gems and vintage classics that play to your individuality and personal style – garments and accessories you can love and adore for longer than one season.

Address: 12 Berwick Street, London, W1F 0PN

Iconic jewellers The Great Frog, have made their name within the international fashion & jewellery industry catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Producers of the original ‘SKULL’ ring, as worn by Johnny Depp, Slash, Nikki Sixx & Keith Richards, The Great Frog are pioneers in hand crafted, iconic statement jewellery. Every piece of jewellery sold within the walls of The Great Frog is hand carved and crafted on-site at the shop on Ganton Street.

Address: 10 Ganton Street London W1F 7QR

Established in 1994, Maharishi offers environmentally conscious and long-lasting utilitarian clothing and accessories, with a focus on camouflage. One of the first British streetwear brands to be established, Maharishi explores the dualistic nature of the universe – expressed through blending Eastern and Western silhouettes.

Address: 2-3 Great Pulteney Street, London W1F 9LY

Created in 2014, Aimé Leon Dore is a fashion and lifestyle brand based out of New York City. Founded in 2014 Aimé Leon Dore was inspired by 90s hip-hop and urban culture and the streetwear line would later be known as an elevated and urban preppy streetwear brand. The brand’s second outpost is right on Broadwick Street, a few doors away from the hotel, and also features a Greek-inspired café, wonderful for a shopping break.

Address: 32 Broadwick St, London W1F 8JB

Established in Melbourne back in 1987, Aēsop specialises in fine quality products for skin, hair and body. Featuring both plant-based and laboratory-made ingredients, Aēsop's products are renowned for their unique, truly sublime aroma, guaranteed to have you visiting the store for the olfactory sensation alone.

Address: 41 Lexington St, Carnaby, London W1F 9AJ

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. The Lexington Street store is the brand's first flagship and is spread over two floors with space for the brand's ever-expanding range of products, including their iconic fragrances, beauty, candles, leather goods and eyewear.

Address: 40 Lexington St, London W1F 0LN

JW Anderson is a UK fashion label, founded by Jonathan Anderson. Anderson, originally from Magherafelt in Northern Ireland, established JW Anderson in 2008 and subsequently launched his fashion house in London. A corner spot in the epicentre of Soho, where Brewer Street and Wardour Street meet, the store houses menswear, womenswear, accessories and all the amazing collaborations the designer is creating.

Address: 2 Brewer St, London W1F 0SA

With its ready-to-wear, affordable fashion, Danish label GANNI seeks to redefine Scandi style. Keeping with its roots, luxury fabrics are a key component to the house's success today. The 255 square-metre Soho branch in Beak Street has been designed collaboratively with Copenhagen studio Stamuli Architecture to loosely resemble the living quarters of GANNI’s founders, married couple Ditte and Nicolaj Reffstrup. Explore cosy knitwear, floaty dresses and chunky boots in their GANNI clothing range.

Address: 36 Beak St, London W1F 9RF

Established in 1887, and still standing proudly in Soho, it is presumed the oldest coffee shop in London. To this day the store still features the original fascia, authentic 19th century wooden shot counter and bespoke shelving. Located in Old Compton Street, it is the must stop for an espresso fix.

Address: 52 Old Compton St, London W1D 4QE

Hamley’s home on London's Regent Steet, minutes from Broadwick Soho, is a multi-storey toy store, with seven floors of demonstrations, events and elaborate displays. Walk through the doors and enter a world of fun, magic and theatre at the Finest Toy Shop in the World. Over the squeaking, bleeping, whizzing and chiming of toys, you hear children laughing excitedly as they explore and play on seven wondrous floors of all the best toys and games. If you’re searching for Santa’s Grottos in London this Christmas, there is not a better or more magical place.

Address: 188-196 Regent St., London W1B 5BT

Annie’s Ibiza sells a mix of eclectic and rare one-of-a-kind pieces. Each and every piece is handpicked by Annie herself, which sit alongside her collection that celebrates the hedonistic feel of Ibiza, whilst harking back to timeless techniques from vintage clothing. The unapologetically hedonistic Annie’s Ibiza promises a shining light amongst the streets of Carnaby just moments from Broadwick Soho.

Address: 3 Newburgh St, Carnaby, London W1F 7RE